As with any business, selling software successfully requires effective marketing, positioning, and understanding of your target customer base. It is possible to build a business selling software, even if you don't develop software yourself, by using software resell rights. It is fairly easy to find software available to resell or rebrand, but make sure you try it out yourself — this will help ensure a strong product that you feel good about selling, and it will help you properly position the benefits to your target audience.
Secondly, make sure you can develop a unique selling proposition to differentiate yourself from the other resellers of that software out there.
For example, you could make some changes to the software or to the branding, bundle it with other value-add products, offer training or value-add services in addition to the software, etc. To be successful, you still need to do the work to understand your target customer base, develop an effective marketing strategy, and execute your software marketing plan.
You will also need a good, professional web site with lots of useful content using SEO to pull plenty of traffic from the search engines. This is true whether you plan to resell software, or drive commission from selling software as an affiliate. The software reseller must act as an intermediary for many software publishers, potentially extending into several thousand publishers. How these categories and markets are defined. I have never waited more than one business day to receive a quote, and rarely more than two hours.
Their pricing is always competitive and, when available, includes whatever special rates or deals are available. Though hardware may be out of scope for this review, the return process for damaged goods or improperly scoped hardware needs has also never been a problem. SHI is an excellent partner to deal with and highly recommended. They are quick on obtaining quotes for edTech projects in our school district at competitive pricing. The discounts and general customer service we received from this vendor makes us feel as though we're one of the major organizations that are accustomed to high levels of service from vendors due to their high volume buying power.
Working with Insight was extremely easy as they assisted us throughout the whole process from start to end. Expect to spend some time initially working hand-in-hand with them on software sales, providing them with sales materials and training.
Once they see some success, then they will be in a much better position to replicate that themselves. Make sure the reseller's sales process is aligned with yours.
If you are selling software sales cycle. Provide two tiers of reseller discounts: One for the people that will proactively sell your application often these are consultants or small specialized service providers , and another smaller discount for the big software distributors that just take orders on behalf of their client. When Not to Engage a Software Reseller When should you choose not to work with a distributor or reseller?
If you are trying to find someone else to drive sales of your product, then a reseller may not be the way to go. Too many resellers are just order-takers, and most have little motivation to proactively try to sell your product. Remember that they have a number of different products that they sell, and are not usually exclusively focused on selling yours.
Software distributors and resellers work best when the product is established and has a proven sales record that the reseller can build on. If you keep in mind the key points above, there can be benefit to working with a software reseller. Just realize it is not for every software publisher. You may be wondering what affiliates get for their efforts. In turn, all the participants of the program get free money.
SaaS products are getting increasingly popular with businesses of all shapes and sizes. Many companies base their operations entirely on SaaS products, and their implementation and adoption are continually on the rise.
The SaaS trends annual report shows that companies spend more on SaaS than they do on laptops. White label software providers, such as we at Sell SaaS , can help you set up your business easily and offer a range of services to your clients. Many businesses can benefit from adding SaaS software to their package. These include:. Whether you want to start a whole new reseller business or you wish to offer more services to your clients, reselling software is bound to be a profitable venture.
Just pick a reliable white label software provider and let them do wonders for your business. Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits. Discover Sell SaaS. Launch your own SaaS company for lead generation in less than a minute. Other names may be trademarks of their respective owners. Table of contents How to resell software online — everything you want to know Why resell software instead of selling your own?
What are the benefits of white label software? White labeling saves you time and money It offers you a sea of choices It provides your brand with a sophisticated product It increases customer satisfaction Software distributor vs. Software distributors Software resellers How to become a software reseller Apply for an EIN Obtain a reseller license Find a software provider Know your audience Some white label software providers Should you join a software reseller program?
What is a software affiliate program? Why resell software instead of selling your own? Here are some of the benefits of white label software: White labeling saves you time and money It offers you a sea of choices It provides your brand with a sophisticated product It increases customer satisfaction White labeling saves you time and money Instead of hiring a whole in-house team to develop and refine the software, you get a ready-made product.
Software distributor vs. Software distributors Distributors are well-established in the business and work on a much larger scale than resellers. Software resellers Resellers usually operate on a much smaller scale. How to become a software reseller Becoming a reseller of software is not as easy as buying and selling shoes. Obtain a reseller license In some states, you are required to obtain a license before you can start reselling software.
Find a software provider Do some research and find a company selling white label software of your liking. White label lead generation software -- Start your Internet businesses today Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits. Discover Sell SaaS 1. Hook Up A Domain 2.
Install the software 3. Connect Your Stripe Account 4. Start Making Money.
0コメント