Fmcg loyalty programs

In fact, there are more than 40, items from different FMCG brands in an average supermarket. More than 40 percent of consumers also say they shop at multiple supermarkets. FMCG brands have always looked for ways to engage directly with their customers, but the reality has been that without the point-of-sale systems POS their ability to build direct relationships has been very limited.

Without direct access to their customers, FMCGs face higher marketing costs. To sell their products in an ever-increasing competition for consumer attention, FMCG brands need to invest heavily in advertising.

So, how FMCG companies can thrive in this competition and cut through the noises? There are some obvious benefits to implementing a customer loyalty program that most marketers are already aware of:.

Since one of the biggest challenges for FMCGs is the inability to own customers and direct interaction channels, resulting in higher marketing costs, a well-executed customer loyalty program offers a solution here. With a loyalty program, FMCG brands can communicate their customers directly without retailers and media intervening. Feel free to write to us for any questions or for any customisation of your FMCG brand loyalty program.

Get started for free. Bridge the gap of engagement between your brand and customers. Customer Success Stories. Looking for a White Label Solution or need any customisation? Contact us. With us you can make a difference! Stamp Me provides loyalty solutions to businesses large and small, from our own Customer Loyalty App to fully customised loyalty and rewards programs for enterprises and brands.

Contact us if you would like to discuss a loyalty or rewards solution for your business or brand. Toggle navigation. Get The Guide. Thank you! We have sent you a copy of the guide. If you didn't receive it, please check your spam folder. In short, brands within the FMCG sector need to jump over some pretty high hurdles to acquire customers.

This makes it even more crucial that they hold onto their existing customers. Which poses the question: How can brands that sell their products through intermediaries directly engage their customers , when no contact is ever made between the brand and the final consumer during the customer journey?

The answer is a digital loyalty program. There are some obvious benefits to implementing a loyalty program that most marketers are already aware of: — customer retention — increased referrals — more frequent visits — bigger basket-size.

But how can a digital loyalty program help FMCG brands increase brand loyalty in ? Direct communication between the brand and the end-customer. Customer data, which allows brands to track and analyse consumer behaviour. This data is gold for marketers.

With a digital loyalty program, FMCG brands can offer their customers a unique and tailored brand experience which is completely independent of the physical shop each consumer is buying the product from.